University Student Innovation and Entrepreneurship Plan (General 12 Articles)

　　With the continuous development of society today, the frequency of using business plans is gradually increasing. A business plan can refer to a business plan. How should a business plan be formulated? Below is the carefully compiled college student innovation and entrepreneurship plan book, welcome to read and collect.

　　Section 1: Entrepreneurial Background

　　With the rapid development of the economy and the continuous updating of science and technology, we need to timely capture timely and accurate market information. In the developing xx, like a dragon that wants to soar, we, as the descendants of the dragon, are of course duty-bound to take on this responsibility.

　　The increasing popularity of the internet has driven the development of the entire market economy and brought endless business opportunities. According to reliable data, xx will become the world’s largest computer buyer’s market in the near future, and computers will soon enter thousands of households. And network marketing will also become火爆 up rapidly with the widespread use of computers.

　　2. Types of entrepreneurship

　　Given that Zhengzhou, located in the central region of the Central Plains, has special geographical resource advantages, I plan to open my entrepreneurial store in the Erqi District of Zhengzhou City. At the same time, while actually operating the store, I will also run an online store and carry out internet marketing.

　　3. Market positioning and market analysis

　　Research data show that since 20xx, in the five media of the internet, television, radio, newspapers, and magazines, the contact rate of women with network media has shown a relatively stable trend and a significant growth trend. The influence of media on women will be more and more reflected in the network channel.

　　On the whole, the higher the income of women, the more attention they pay to fashion media, the more likely they will become heavy users of the internet. And the more heavily women are exposed to the internet, the higher their education level, and the stronger their requirements for consumption ability and quality. There is no doubt that the internet will occupy an increasingly advantageous position in the channels that influence such women.

　　Successful internet marketing will also create a vast space in the market. The fashionization and trendiness of women’s clothing are not only concerned by young women, but also favored by middle-aged women. The demand for clothing by middle-aged women also shows a bright prospect for the mid-to-high-end middle-aged women’s clothing market. Therefore, this store will position the market as the sale of mid-to-high-end middle-aged women’s clothing.

　　Four, reliability investigation

　　Henan Zhengzhou is located in the Central Plains, with abundant resources, a large population, and a continuous stream of merchants. The clothing industry in the Central Plains is the vanguard of the fashion in the clothing industry.

　　Especially the women’s pants in Zhengzhou, Henan, are famous nationwide, and at present, they are showing a thriving scene. The largest clothing wholesale base in the Central Plains is also located in Zhengzhou. Therefore, opening a store in Zhengzhou can not only grasp timely and accurate market information but also buy good quality and affordable clothing.

　　For some middle-aged women, their bodies may be a bit overweight, and the clothing on the general market is mostly for young women, so sometimes they find it difficult to buy satisfactory, fashionable, and tasteful clothing. Therefore, we predict that investing the start-up capital in the field of medium to high-end women’s clothing for middle-aged women has a very broad market prospect.

　　Five, the name and introduction of the small store

　　Name: Comfortable Little House

　　Our store mainly operates various medium to high-end women’s clothing for middle-aged women, with innovative styles and unique taste. After wearing the clothing meticulously designed for you, you will be able to better show your noble, elegant, and dignified temperament.

　　Six, the purpose of the small store

　　Our store adheres to the principle that customers are God, ensures quality, provides first-class service, delivers goods on time, satisfies customers, and gives you a sense of belonging as if you were at home.

　　Seven, sourcing of goods

　　While focusing on the local market, we will also closely monitor the changes and trends in the clothing industry in various regions. In terms of sourcing, we will not limit ourselves to a single form, which requires us to make efforts in many aspects. However, I think as long as we do well in the following three points, we will not worry about making a profit.

　　1. Act as a market hunter

　　Closely monitor market changes, find those branded clothing that are on sale in malls but very popular online, buy high-quality brand clothing in the changing season or special sale, and then sell them online, using regional or time-space price differences to obtain sufficient profits.

　　2. Purchase brand inventory backlog

　　Some brands have a lot of inventory backlog, while brand goods are one of the categories that are highly concerned online. Many buyers search directly for their favorite brand goods. Moreover, many brand clothing, although they are in stock in a certain region, can become popular in other regions due to the wide coverage of the internet. With enough bargaining power, I believe that at that time, one can definitely buy popular online circulation goods at a low price and definitely obtain very substantial profits.

　　3. Wholesale goods

　　Frequent visits to the Zhengzhou clothing wholesale base, through establishing a good supply and demand relationship with some wholesalers, we strive to obtain the first-hand popular goods, and can also ensure the low-priced online sales, believing that there will be a good performance.

　　After finding the source of supply, we plan to sell a small quantity first to test the market. If the sales are good, we will consider increasing the amount of inventory. While establishing a good supply and demand relationship with suppliers, we will strive to reach a supply and demand agreement with them.

　　To purchase goods after they are sold, which will not occupy a large amount of capital and will not cause a surplus of goods. In short, no matter through what channel to find the source of goods, a low price is a key factor. Finding goods that are both good and cheap will ensure success for both online stores and physical stores.

　　VIII. Marketing Strategies

　　There are some differences between opening a physical store and an online store

　　In reality, it is necessary to decorate and decorate the small store, and its style should be in harmony with the type of clothing and the psychological acceptance level of customers. For online stores, it is necessary to carefully design the style of web page design, making the web page beautiful and vivid, with fast download speed, and easy to operate, allowing consumers to choose what they need. The specific planning for opening a physical store is as follows:

　　Strategy one: The consumer group of mid-to-high-end women’s clothing for middle-aged women needs to be clearly defined. In terms of clothing and display, it should be balanced and coordinated, with proper and accurate display to highlight the positioning of a certain style of clothing. For example, if a certain style of clothing is suitable for women aged 40-50, then a model stand with an appropriate body shape should be chosen for display. Overweight or underweight models will affect the visual effect and may also bring obstacles to the choice and purchase of middle-aged women.

　　Strategy two: Endow clothing with special cultural connotations that appeal to middle-aged women, so as to attract their attention more. Middle-aged women do not need shallow fashionable beauty but pursue clothing with a certain cultural background and can display their own temperament. By displaying, presenting, and introducing clothing, consumers can understand its cultural connotations; by public participation in on-site exhibitions, performance activities, and dressing styles, there should also be a design. Matching is the foundation of dressing, and only in this way can the cultural connotations of clothing itself be combined with the cultural connotations of the wearer, creating new cultural connotations and expressing taste.

　　Strategy three: Provide considerate and appropriate services to middle-aged women, which can increase the added value of clothing. Because personalized needs are gradually becoming a major trend of social demand, so personalized services are also inevitable. Middle-aged women do not like to show off and have unique perspectives. Salespeople should respect their own choices and not introduce too many clothing options to them, as it may cause them to feel反感.

　　I believe that by carefully doing these things, we will firmly establish a foothold in the mid-to-high-end women’s clothing market for middle-aged women. With the increasing demand for the mid-to-high-end women’s clothing market and its continuous development, I believe that there are endless business opportunities and opportunities.

　　I. Industry Background

　　In life, we will find that most young people have experienced impulsive consumption. There are many items around, unused for a long time, still very new, but already losing interest in them, and they have little or no value to oneself.

　　How to deal with these new but unsuitable things has become a rather tricky problem. However, since everyone’s needs are different, what may be of no use to oneself could be exactly what others need, which requires barter.

　　From July 14, 2005, to July 12, 2006, a young Canadian named Kyle McDonald achieved his dream of exchanging a villa with a red large safety pin, through 16 times of barter.

　　The main process of his successful barter is as follows:

　　One red paperclip → a fish tail ballpoint pen → a skeleton handle ornament → a camping microwave oven → an old home generator → a beer barrel with a memorable meaning + an invoice (to be filled with beer) → a sled motorcycle → a free vacation arrangement → an old two-in-one truck → a recording studio contract (50 hours of recording, 50 hours of mixing production) → a free one-year double-decker apartment in Phoenix, Arizona → have afternoon tea with the famous rock star Alice Cooper → an actor role provided by the TV actor Colby Bernsen in a new film → a one-year lease of a villa

　　2. Project Introduction

　　Barter Trading Platform – Provides an e-commerce platform for barter, including physical goods, virtual items, and so on.

　　The main platform and activity for promoting barter activities is the Internet. After the exchange parties reach an intention to exchange goods online, the face-to-face exchange of goods becomes an important link in barter. Since most of the items exchanged are not expensive and are things that netizens think are not very useful to them, they generally do not choose to spend more cost to cross a larger region for exchange. ‘Same-city barter’ has actually become an involuntary behavior principle of ‘barterers’.

　　The greatest benefit of barter is that almost ‘waste’闲置 items have flowed to places of value, making social resources get reasonable use; secondly, taking the opportunity of face-to-face exchange, it enables students to find a platform to expand interpersonal relationships. Since the exchange of goods does not involve money, people’s emotions are easier to communicate, and the ‘pleasure of communication’ is obtained, even establishing friendships.

　　3. Project Proposal

　　In the early stage of entrepreneurship, a five-person cooperative team is needed. Two people are responsible for establishing a barter platform on the Internet, establishing a website, online publicity, collecting exchange information, and organizing it. Combining those that can be exchanged.

　　One person is responsible for the organization of funds and finance. After the exchange person transfers the money to the account, the other two people are responsible for information communication, exchanging the information of the two, so that the barter succeeds. In the early stage, it is the stage of capital accumulation, and only a five-person team is needed. With the accumulation of capital and the expansion of business, the team should be gradually expanded to form a team enterprise integrating publicity, information processing and integration, finance, information communication, and transportation dispatch.

　　The company needs to establish different goals at different stages. In the early stage of entrepreneurship and capital accumulation, the goal should be to expand the company’s influence and reputation, and expand the scale of the company’s business. It is necessary to increase the intensity of publicity, strive to accumulate capital, further expand the scale of the company’s team, and gradually establish a transportation network.

　　In the second stage, the company’s complete operation model is basically formed, a unified and efficient company operation system is formed, and cohesion and centripetal force are formed among the company’s employees, improving the company’s operation efficiency. In the third stage, a company of considerable scale engaged in barter is formed, further expanding the company’s social influence and reputation, and increasing the company’s profit income.

　　3. Marketing

　　Marketing Purpose

　　The company adheres to the tenet of ‘barter for goods, make full use of resources’, enabling the general public to achieve their respective needs. ‘Unity and cooperation, serving customers’ is the spirit of the company.

　　Marketing area

　　Focus on Hefei and surrounding cities and counties, and expand to the whole country. In the initial stage of the company’s operation, it faces customers who can be reached by our company’s publicity. With the development of the company and the improvement of its reputation, the regional expansion is to the whole country.

　　Marketing strategy

　　Firstly, establish a strong sense of strategic meaning and correctly view strategy. It can be said that the absence of strategic thinking is the most fatal for a company. Therefore, we must first have strategic thinking, often investigate the development of the market through the Internet, formulate strategic development plans, and at the same time, clarify the positioning of this group. Currently, our group is still in the initial stage, with many aspects of immaturity, so we need to better improve ourselves. At the same time, it is clear that the current economic strength of the group is still weak. To make this point big and strong, the first thing to rely on is the effect of advertising, establish a complete publicity system in the enterprise, and update the internal information of the enterprise in a timely manner on the web, making the process of barter exchange more transparent and open, thereby increasing credibility, so that our group can become the reliance of a large number of market customers and better serve them.

　　Secondly, formulate a short-term development plan, starting from the small things at hand, determine the goals that the enterprise needs to achieve in the near future, and at the same time, the marketing strategy of the enterprise and some specific promotional measures, as well as the preferences of consumers, will also change. At this time, consumers are particularly rational, and when buying a product, they will always carefully calculate the benefits that the manufacturer may obtain from them. If the manufacturer cannot make the consumer feel convinced of the value of the product, the consumer will not buy it. Similarly, the exchange of items is also like this, so we need to make a careful plan.

　　Main operating mode

　　The limited liability company, with departments collaborating with each other and responsibilities assigned to individuals, all departments mutually restrict each other without power overlap. In the early stage, the company is mainly divided into three major departments: Marketing Department, Finance Department, and Business Department. In the later stage, with the expansion of the company’s scale, major departments such as the Board of Directors and CEO are gradually added, gradually expanding the scale of the enterprise and making management more scientific and reasonable, ensuring the sustained development of the company.

　　In the early stage, first of all, there must be partners with computer knowledge to establish a no-object exchange platform on the Internet, and promote the brand and advertisement of the barter exchange on the Internet, making full use of the network to expand the influence as much as possible. Consumers should leave their contact information, the names of the items they want to exchange, pictures, and the items they want on the network.

　　At the same time, in the absence of funds in the early stage, it is possible to carry out publicity by distributing simple and inexpensive leaflets. Starting from the surrounding area, with universities and communities as the base, as college students are more likely to be exposed to new things and have a suitable consumption level, and communities are the main body of the exchange of daily necessities of the people, it is necessary to increase publicity. In this way, the information left on the Internet is organized and matched. The pictures of the items to be exchanged are sent to the other party, and if both parties agree, the barter exchange is successful. In the case where both parties have transferred money to the account, the contact information of both parties is sent, and the exchange is carried out independently.

　　In the later stage, based on the earlier stage, we will undertake the operation. Both parties need to pay a certain operation fee. Within a certain period of time, items will be transported or mailed to both parties to achieve the exchange.

　　Promotion Strategy

　　The company’s positioning is low, and the starting point is also low. The service scope of the company initially covers Liaocheng City and its surrounding counties and cities, and gradually expands the scope to cover friends in need of the company’s services across the country. From the very beginning of the company’s establishment, we should promote the company’s advertising, expand its reputation, and increase publicity through various channels such as the Internet and paper stickers to increase people’s understanding and awareness of the company. At the same time, the types of services also innovate with the development of the company, and the types of goods to be exchanged also increase.

　　Four, Financing

　　Funding is raised by the company and completed the investment and construction of the project. The analysis of the project investment, focusing on the capital source and financing plan, has become increasingly prominent in the feasibility study. With the improvement of our company’s technology and the relative stability of its scale, our company makes the following financing analysis:

　　Funding purpose: To achieve the development plan of the company (or enterprise), gradually expand the scale of the restaurant, and at the same time expand the market share, and strive to be proactive in fierce competition.

　　Funds sources: Self-raised funds and short-term bank loans or other investors. Self-raised funds are mainly the funds held by the main participants. Income distribution is based on the amount invested. Other investors are mainly socially-minded individuals who are interested in investing, and distribution is based on the amount invested.

　　Funds used: Renting stores, decoration, purchasing necessities, advertising promotion, etc., all funds are uniformly distributed and records are kept for easy inquiry. Short-term bank loans are mainly used for the operation of current assets. Short-term bank loans are mainly used for the operation of current assets, project start-up capital, and income.

　　Early stage

　　The cost of publicity, information collection, and website construction is a total of ten thousand yuan

　　Working capital: Ten thousand yuan

　　Development Phase

　　Contact and negotiate with various enterprises, obtain cooperation intentions, and establish information channels among enterprises, and charge advertising fees or intermediary fees as company capital accumulation.

　　Five, Competitive Analysis

　　Competitive Advantage

　　(One) At the same time, mastering packaging design and production technology, we can provide customers with comprehensive professional services.

　　(Two) The business model is mainly to exchange goods, and it also operates transportation and other related industry products and services without being restricted by its own equipment, so the fixed costs of the company’s operation are not high and the risk is small.

　　(Three) The greatest competitive advantage of barter is its small investment and low cost, which can be zero cost compared to the usual market transactions as it does not require purchasing items.

　　(Four) Easy to manage, relying on effective information, the company operates quickly.

　　(Five) Targeting the entire social group rather than a small range, the market is vast.

　　(Six) Compared with the sale of new goods, the cost of barter is extremely low, and it can make full use of the idle resources in people’s hands, which is more acceptable to consumers.

　　Competitive disadvantages

　　(One) This project is in the initial stage, and it takes a process to gain the support of consumers.

　　(Two) In the early stage, due to the high cost of transportation, it may not be possible to bear the transportation link, and the profit lies in providing barter information.

　　(Three) Since the relative value of second-hand goods has greatly decreased, if long-distance transportation is carried out, it will be a loss in return.

　　Six, risk analysis

　　Industry risks

　　(One) There will definitely be issues of reputation in the operation process, and the reputation of the company is the company’s brand. Competition among the same industry will definitely involve issues of reputation, and there may also be abnormal competition, so the issue of reputation is the first to encounter and is unavoidable.

　　(Two) The operation of the company must have sufficient funds, but there are also similar companies or even companies in the same industry in the Chinese market, so it is unavoidable to have the survival of the fittest in competition, and the investment of funds cannot ignore the risks.

　　Risks during operation

　　Firstly, there will definitely be issues of reputation in the operation process, and the reputation of the company is the company’s brand. Competition among the same industry will definitely involve issues of reputation, and there may also be abnormal competition, so the issue of reputation is the first to encounter and is unavoidable.

　　Secondly, the issue of funds, the operation of the company must have sufficient funds, but there are also similar companies or even companies in the same industry in the Chinese market, so it is unavoidable to have the survival of the fittest in competition, and the investment of funds cannot ignore the risks.

　　Risks during transactions

　　Firstly, there are potential risks in the transaction, such as the quality of the goods desired by the customers and invoices that involve legal issues. Therefore, in barter activities, legal invoices should be issued separately;

　　Secondly, when trading valuable items, information about the origin of the goods and other information is also very important. It is necessary to understand the origin of the goods, verify the true identities of both parties to the transaction, and prevent the transaction of black goods;

　　It is best to check on the spot whether the goods can be used.

　　Risks during transportation

　　There are inevitably fragile and easily damaged goods in the goods, so ensuring the safety and quality of the goods arriving on time becomes an extremely important issue. Before transportation, a formal contract must be signed with express companies and freight forwarding companies to ensure the goods transported.

　　One, restaurant name:

　　xxx

　　Two, restaurant flavor:

　　Mainly focusing on the rural flavor of the Xiangdong region

　　Three, estimated area of the restaurant:

　　280~350 square meters

　　Four, target city:

　　xx

　　Five, location requirements:

　　1. Within a radius of 1 kilometer, there must be at least one medium-sized residential community, and there should be a certain amount of floating population around, which should be a place frequented by white-collar workers or a target area for renting houses;

　　2. If the conditions cannot meet the first point, then the location needs to be convenient for transportation, with a certain amount of private cars and consumers with purchasing power able to see the restaurant’s location prominently;

　　3. The rent cannot exceed 60 yuan per square meter, 40 yuan per square meter is the best, and it is best to have a 10 square meter entrance and exit shop on the first floor, with the main business area on the second floor;

　　4. The restaurant itself needs the ability to park 7 to 10 home cars, or there is a parking lot within 200 meters.

　　Overall evaluation of the location, as a novice, the investment should not be too large, so the location of the restaurant cannot be in a place that is already very busy now, but it is hoped that there will be a lot of people passing by and with the ability to consume. It is hoped that the flavor characteristics of the restaurant can attract old customers, and it is required that a profit of 10,000 yuan per month can be achieved after three months.

　　6. Requirements for the layout of the restaurant:

　　The interior of the hall requires the ability to place 4-person small tables or small round tables 12 to 15, 4 10-person large tables, and 4 to 5 16-square-meter private rooms (4×4 square meter specifications). (But the specific layout of the store should be considered)

　　7. Budget for the opening of the restaurant:

　　1. Rent: Two payments and one rent, calculated at 300 square meters, 50 yuan per square meter, which should be paid in one installment of 45,000 yuan; if there is a difference in area, it cannot exceed 50,000 yuan in any case

　　2. Decoration design fees: 800 yuan

　　3. Decoration costs:

　　A. The exterior facade decoration can highlight the characteristics, visibility, but not exaggerated, the cost is x yuan;

　　B. The interior hall decoration style focuses on highlighting the rural flavor, the decoration is general, but it is required that there be no smell after the decoration, the cost is x yuan;

　　C. The kitchen area is 40 square meters, the decoration emphasizes drainage and ventilation, the cost is x yuan;

　　D. Two toilets, the male toilet is 1.5 square meters, the female toilet is 1 square meter, requiring ventilation, no other special requirements, decoration cost x yuan. Buy materials by yourself, the total estimated cost is 80,000 yuan

　　4. Certificate application fees: require fire, environmental protection, health permits, and business licenses, with an estimated cost of 60,000 yuan

　　5. Cost of purchasing utensils:

　　A. 3 units of 5P air conditioners, 4 units of 1P air conditioners in the private rooms, totaling xx yuan (may also use central air conditioning);

　　B. Ten ceiling fans or wall fans, totaling 3000 yuan,

　　C. Two refrigerators, two freezers, one sterilizer, totaling 10,000 yuan;

　　D. Kitchen utensils, totaling 45,000 yuan;

　　E. Tables and chairs, totaling 5000 yuan;

　　F. Other (see list), totaling 2000 yuan,

　　G. 1 automatic washing machine, 1000 yuan

　　6. Other unforeseen expenses, 2000 yuan

　　8. Restaurant decoration style description:

　　1. The door facade decoration requires visibility, highlights the characteristics, is not exaggerated, concise, and can reflect its consumption level

　　2. Hall description:

　　A. Tables and chairs use natural wood color large and small eight-person tables and long board benches, or use more solid-looking round tables of various sizes. The round tables are covered with good beige tablecloths;

　　B. The wall and the original columns in the hall are about 1 square meter in deep color tiles, the columns independently erected in the hall for decoration purposes are mainly in deep color, the ceiling boards do not undergo complete decoration, using spotlights. The ceiling boards above the spotlights are sprayed black. The lighting in the hall requires softness, but the lighting on the table requires brightness. (This is just my idea, and the final design should be the standard)

　　3. The private room decoration is the same as the hall

　　4. Other requirements are not special

　　9. Staff allocation:

　　1. Kitchen: A total of 6 people, 1 head chef, 2 assistant chefs, 1 vegetable preparer, 1 washing staff, and 1 person for washing or picking vegetables.

　　2. Private rooms: calculated with 5 private rooms, 5 waiters.

　　3. Hall: 5 people, 1 person per four tables

　　4. Others: other temporary staff 1 person (mainly used for service rotation during rest), store owner 1 person.

　　Ten, Detailed operating expenses:

　　1. Property management fees: the price per square meter cannot exceed 2 yuan per month, with a total of 300 square meters, 600 yuan per month

　　2. Sewage treatment fees: 600 yuan per month

　　3. Water, electricity, and fuel expenses: water and electricity 4000 yuan per month, fuel 2000 yuan per month (temporarily calculated this way, if there is more fuel, it means the business is better)

　　4. Personnel expenses:

　　A. Salary: head chef is 1800 yuan per month, assistant chef is 1400 yuan per month, others are 1000 yuan per month, a total of 1800×1+1400×2+14×1000=18600

　　B. Accommodation and food expenses: accommodation is 2000 yuan per month, food expenses are 200 yuan per person per month, a total of 18×200=3600 yuan per month

　　5. Depreciation expenses:

　　6. Raw materials: materials, a total of xx yuan per week

　　7. Other unforeseen expenses: 1000 yuan per month

　　Eleven, Description of dishes:

　　1. Adhere to two characteristics:

　　A. Green and healthy food products;

　　B. The authentic rural flavor of the Xiangdong region, about 30% of the dishes cannot be eaten in general Xiang cuisine restaurants.

　　2. Adhere to the new push:

　　A. Continuously launch new dishes, 2 new dishes per month;

　　B. With the change of seasons and the replacement of dishes

　　3. Consumer level positioning: related to the surrounding environment of the storefront address, but initially set at an average of 35~60 yuan per person.

　　Overall, with the selling points of rural characteristics and green health, different dishes can be sold at a higher price and achieve higher profits.

　　Twelve, Direct cost estimate:

　　Direct costs mainly include oil, salt, various seasonings, and the raw materials that make up the dishes.

　　1. Characteristic dishes (head products) cost controlled within 50%

　　2. Mid-grade but less common in Hunan cuisine restaurants, cost control within 40%

　　3. Mid-grade common cost should be controlled within 60%

　　4. Low-grade common dishes should be controlled within 30%, mainly consisting of vegetables.

　　To reduce the direct finished product cost while ensuring the quality of the dishes

　　Thirteen, Other issues:

　　The plan is to arrange for the landlord to provide a three-month rent-free period, the first month to handle various permits related to business, the second month to prepare for decoration, and the third month to prepare for the opening.

　　Fourteen, Advantages and disadvantages:

　　This restaurant’s operation solves the problems of single taste in school canteen food, and there is no worry about the hygiene of mobile stalls, and it is as convenient and quick as the canteen, saving time. In addition, this restaurant adopts an self-service selection method, which should be very popular with customers and can save part of the human resources.

　　In addition, non-meal items include cold drinks, ice porridge, and so on, and free tea is provided. The simple and comfortable decoration will be one of the major features of the restaurant, as students generally prefer to dine in clean and friendly restaurants, so satisfying service will also be a major characteristic of this store.

　　In addition, the school cafeteria has clear dining time limits, and there are few restaurants outside the school that sell breakfast, so the store outside the school can easily capture this part of the lost market share due to time differences, in other words, the ‘market share’ produced by the potential customer group that needs to dine at a certain time before and after the dining point.

　　Since it is just starting, the scale of the fast-food store is small, and the human resources for dining and service projects are relatively limited.

　　The competition within and outside the campus is also fierce, so there are still significant disadvantages. On the other hand, because school holidays are fixed, the source of customers will drop sharply during the winter and summer vacations, and the winter vacation will be even less, which will be a relatively difficult problem to solve. According to our market survey and analysis, there is a market demand for our store’s products, and it has certain competitiveness.

　　And I am a student — a member of the largest customer group, so I can better understand what kind of products and services customers need. From these aspects, there should be a good opportunity to enter the catering market.

　　Fifteen, Financial Status Analysis

　　1. The costs in the initial stage are mainly: site rental costs (30,000 yuan), application fees for catering health permits and other documents, site decoration costs (5,000 yuan), kitchen utensil purchase costs, and basic facility costs (5,000 yuan).

　　2. The costs in the operation stage mainly include: employee wages, material procurement costs, site rental costs, taxes, water, electricity, fuel costs, fixed capital, depreciation, and miscellaneous expenses.

　　3. According to the calculation, it can be initially determined that the startup capital required for the restaurant to open is about 12,600 yuan (including 5,000 yuan for site rental, 600 yuan for the application of catering health permits and other documents, 2,400 yuan for site decoration, 1,000 yuan for the purchase of kitchen utensils, and 2,600 yuan for basic facilities). The funds can be provided by parents for 80%, and self-savings for 20%.

　　4. Daily Business Financial Budget and Analysis

　　According to budget analysis and investigation, the market capacity can be initially determined, and the daily total turnover can be estimated to be about 1500 yuan, with a yield of 30% and gross profit of 500 yuan. As a result, the payback period of the investment can be calculated to be about one month.

　　Seventeen, Risks and Mitigation

　　1. External Risks

　　With China’s entry into the WTO, foreign large-scale catering companies have entered the Chinese market, and international brands have entered the Chinese market quickly and in large numbers, which will undoubtedly bring great shocks to the Chinese catering industry. The competition in the catering industry is fierce, especially from foreign fast-food chains such as KFC and McDonald’s, which occupy a large market share in the Chinese fast-food industry.

　　2. Internal Management Risks

　　The catering industry is an industry with relatively low technical content, but it requires strict management to win the trust of consumers. For most Chinese-owned restaurants, there are most internal management issues, low-quality service staff. How to establish a modern corporate system, improve the business operation mechanism, and strengthen internal management are related to the survival and success of the enterprise.
online casino methodClick to enter
　　3. Market Risks

　　The market is constantly changing, so we must consider market risks, which may include the following specific risks:

　　(1) Risks during the project development phase, it is possible that similar restaurants will open simultaneously in the market.

　　(2) Risks during the project production phase, if the project has been put into production but has not produced marketable products, the project may not have enough capacity to pay production costs and repay debts.

　　(3) Risks during the project operation and production phase, the benefits after the project is put into production depend on the sales volume and other performance of its products in the market, and for this phase of the project, the biggest market risk comes from the competition risk in the catering industry in the market. If the project achieves good benefits after production, it may bring about a series of similar business projects, thus intensifying the competitive pressure on this project.

　　4. Raw Material Resource Risks

　　The main raw materials of this restaurant are fruits, vegetables, beans, and mushrooms, which are the most popular green, natural, and pollution-free food today. Especially this restaurant is a health-oriented restaurant, so professional knowledge and technical investment are needed in the selection of raw materials, which is conducive to purchasing fresh, natural, and pollution-free green food.

　　5. Response Measures

　　(1) Absorb advanced production technology and experience to develop unique food products.

　　(2) Strict management, regular training of personnel, and establishment of customer service reports.

　　(3) During the project development phase, carry out strict project planning to reduce project risks.

　　(4) After entering the market, understand the food market cycle, do not stagnate, and actively develop new food.

　　(5) Establish long-term and maintain long-term cooperative relationships with raw material suppliers to ensure the supply of raw material resources.

　　6. Insurance and Legal Affairs The insurance of the fitness center will be purchased through Ping An Insurance Company of China.

　　Asset insurance insures the actual market value of fixed assets and private assets, and commercial accident insurance guarantees compensation for the loss of fixed cash inflow caused by unexpected accidents. To prevent legal disputes caused by unexpected accidents that may cause damage to the interests of members and customers, we will also purchase general liability insurance.

　　Of course, the center manager will take relevant preventive measures, such as providing appropriate guidance, giving necessary warnings, and signing non-liability clauses with members. The legal affairs of the center are entrusted to a law firm with rich experience.

　　Section 1: Entrepreneurial Background

　　According to a survey by an authoritative institution in our country on the women’s jewelry market in China, the per capita market share of women’s jewelry market in our country is less than 5%, while in developed countries it is generally around 45%, with the highest in xx’s xx reaching 98%.

　　According to experts’ predictions, the consumption rate of women’s products in our country is increasing at an annual growth rate of 19%, especially among students, as social development increases the demand for accessories. The huge market space and the可怜 market share form a sharp contrast. At present, there are not many products that can satisfy consumers, and the products and store formats in the market are uneven, good and bad mixed. Therefore, the market development space of the jewelry industry is very large.

　　Section 2: Project Overview

　　Jewelry stores originated in xx and became popular in xx, meaning stores with unique style, more professionalism, and creative features. In today’s world of countless stores, especially the soul of the store, is the life of the store.

　　Due to the relatively large demand for accessories among students, we will focus on selling student accessories, providing various types of accessories to meet student requirements, and use toys and various home decorations as auxiliary products, providing various toys and distinctive decorations.

　　3. Market Analysis

　　China is a country with a large population. With the development of the Chinese economy, people’s requirements for life are also getting higher, especially children’s demand for various novel toys and accessories. Middle and primary school students’ requirements for accessories are no longer just beauty, simplicity, and affordability, but also novelty. Girls all love beauty, and most girls have long flowing hair. Hair accessories have become their necessary accessories, and elegance and beauty have naturally become their minimum requirements for accessories.

　　When it comes to toys, every child has them, and the majority of girls in college like toys. According to the survey, many girls spend 30% to 40% of their total expenses on jewelry. This is a great market.

　　However, due to the large number of jewelry stores, competition is also fierce. Therefore, we must provide the most innovative jewelry, the most characteristic jewelry, and the best service to develop in this market. Therefore, we provide opportunities for learning to make various types of jewelry, so that they can not only enjoy the beauty of jewelry but also experience making jewelry and the joy it brings!

　　4. Market Environment

　　There are many advantages to online stores, and the most prominent ones are as follows:

　　(1) From the perspective of startup capital, traditional ground stores require several tens of thousands of yuan for storefront rent, decoration costs, and initial inventory funds. However, the startup capital required for online stores is much less. According to our plan, you only need a computer that can access the internet and your diligence (used to manage your own website) to start a business!

　　Online stores are much cheaper than ground stores of the same scale. Online, you don’t need to increase rent for increased business space, nor do you need to increase extra costs for extended business hours.

　　(2) From the perspective of working capital, the inventory funds of traditional stores are as little as several thousand yuan and as much as tens of thousands of yuan, while online stores do not require capital prepayment, and you can go shopping for goods after receiving an order.

　　5. Company Introduction

　　1. Company business philosophy and objectives

　　Our company adheres to the business philosophy of honesty and customer interests first. We will always pay attention to customer needs, use our company website as a platform, pay attention to customer feedback information, and provide various consulting services to customers.

　　With a market-oriented approach, we accelerate the speed of product updates to ensure the quality and fashion of our accessories, satisfying people’s desire for individuality, simplicity, and trends. Relying on thin profit margins and high sales volume, we operate a steady business flow, earn customer recognition through quality and design, and this is our business philosophy. We believe that with the efforts of our company members, our products will win good reputation, and while earning substantial profits, we will also help create a warm and comfortable home atmosphere for customers. Achieving a win-win situation for both the company and the customers is our goal!

　　2. Company Introduction

　　(1) Company Name:霓裳饰品

　　(2) Business Scope: Various hair accessories, toys, and home decorations, such as various wall hangings, vases, fabric cushions, ceramic paintings, ceramic vases, small carpets, electrical covers, etc.

　　3. Company Management

　　(1) Management Philosophy: Guided by quality management theory, it is required that both personnel and products must constantly improve, learn, and grow. At the same time, the operation process is thoroughly rethought and redesigned to achieve significant breakthroughs in performance measurement standards and complete corporate reconstruction. The company adopts a networked hierarchical management system, where stability and change are unified, and unity is achieved in unity and diversity.

　　(2) Management Team: The general manager is the management center, with directors of product services, marketing, website technology, finance, and jewelry designers under his leadership.

　　(3) Management Decisions: Company meetings are held with the general manager as the core, with department heads participating to discuss relevant company affairs. The general manager has the highest decision-making power on issues such as the choice of company strategic direction and the determination of the scope and boundaries of autonomy for different work units.

　　While emphasizing unified command and a certain degree of centralization in company management, there is also an emphasis on decentralization. Front-line personnel within the work unit, that is, department heads, have the right to independently handle emergency situations within the scope of company strategic parameters.

　　6. Market and Competition

　　With the development of society, as most families today have only one child, it is natural for this child to receive everyone’s pampering. Parents also compete for their children’s favor, and various toys for children naturally pursue innovation. Therefore, our company will launch the latest toys to meet the demands of parents. For students who can manage their own money, buying exquisite jewelry is also a form of competition for them. Higher cost-performance ratio can better reflect their pursuit, so our company will have a huge market.

　　Today, most boutique stores are storefronts. In order to earn rent for the store, many stores will raise the price of products to achieve profit. However, our company will price all goods clearly. Since our company is an online store, there are no store fees, so the price of goods is naturally lower than that in the market. Customers can decide whether it is worth buying online by comparing prices online, which is the competitive advantage our company has over other market stores!

　　From the perspective of network development, most families today have computers, and online shopping is much more convenient than shopping at the market. Shopping at the market not only requires considering whether it is crowded, but also worrying about encountering pickpockets, which makes it impossible to wholeheartedly select the items they like. Our company is an online shopping company, and there will be no phenomenon of market congestion, nor will there be concerns about one’s wallet. In addition, our company only requires payment upon delivery of goods, and payment is only made after the customer is satisfied with our products, so that customers can feel more secure when shopping in our company without worrying about being deceived.

　　7. Marketing

　　Honesty, fashion, loyalty, and exquisite. —— The connotation of霓裳饰品的brand

　　According to market analysis, market competition, and the company’s business objectives, our company has determined its own brand marketing strategy, mainly divided into three stages. The first stage is to establish its brand image on the Internet in one year.

　　This stage is mainly to promote and plan with the theme of ‘exquisite, beautiful, generous’, create a new corporate image, let consumers widely understand our brand, pay attention to our brand, and fall in love with our brand. The second stage is to establish the credibility of the brand in the publicity stage, increase the connotation of the brand based on the trust of the brand, strengthen the brand imagination, and inject the concept of ‘honesty, fashion, loyalty, and exquisite’ into the brand. The third stage will make our brand fashionable, so that people will understand our brand better, trust our brand, and then set up a free experience base. We will hire professional designers to teach consumers who love jewelry design, so that customers can enjoy both ‘eye’ and ‘hand’ while enjoying the feast.

　　At the same time,霓裳饰品stores have formulated a relatively detailed market sales strategy, divided into three stages.

　　The first is the establishment stage of the company’s image and the introduction stage of the product: use the network as a tool to vigorously promote the image of the company’s products;

　　The second is the growth stage of the company’s image and the growth stage of the product: mainly promote through network publicity, supplemented by media advertising;

　　The third is the mature stage of the company’s image and the mature stage of the product: through the first two stages, the company’s image has basically been established in people’s hearts, and people have a relatively good understanding of the product. Under this situation, use a wide range of relationship marketing networks to promote in order to expand brand awareness, influence, and strong brand effect.

　　The company will adopt different marketing means for extensive publicity according to different stages. In addition, the company will persistently follow the path of brand building, establish brand strategy once, strengthen brand strategy and extend brand strategy. The establishment of brand strategy is the key stage. After completing the corporate image design, the company will gradually establish a good brand image through various promotional activities.

　　8. Risks and Countermeasures

　　Face difficulties and move forward, seek progress in stability, and persevere. ——霓裳饰品的business attitude

　　The market economy must coexist with risks and returns. What霓裳饰品 needs to do is to scientifically avoid risks and formulate correct countermeasures.

　　We believe that the following risks mainly exist:

　　The first is market risk, mainly the issue of whether our products and services can be accepted by the market. Through rigorous market research and scientific data analysis, we can help reduce this risk, but it mainly depends on our sensitivity to market changes and the grasp of market opportunities. Refining the market and accurate product positioning are the key.

　　The second is to manage risks, mainly the mistakes in decision-making and management problems brought about by the expansion of the company’s scale. The countermeasures for this kind of risk mainly require that the decision-making level must closely monitor the industry dynamics, enhance the execution power of the enterprise, use appropriate management details and models, and transform human resources into the strategic department of the enterprise.

　　3. Financial risks, although our company has no store rent, there is still financial risk, mainly due to the inappropriate way of raising funds, which may contain threats. To mitigate this kind of risk, it is necessary to pay attention to the amount of debt chosen when raising funds.

　　4. Network risks, as our company is based on the Internet, and there are many hackers now, the possibility of network system attacks is very high. Once the network system is attacked, our enterprise will be paralyzed. The strategy to solve this kind of risk is to pay attention to maintaining the network system, regularly check and repair it, so as to ensure the normal operation of the network system, achieve honesty to consumers, and win the trust of consumers.

　　With a responsible attitude towards customers, we objectively analyzed the possible risks and proposed relevant solutions, ‘to move forward bravely in the face of difficulties, to strive for progress while maintaining stability, and to persevere’ is the attitude of Neizhang饰品 facing risks.

　　1. Project Introduction

　　Due to limited funds, after thinking it over, there is nothing better than a better project, and with the tight schedule, there is no better inspiration, so why not go the traditional industry route – the clothing industry. Especially since we are starting a business together, we need to consider all aspects of the matter with good cooperation and默契, follow the principles of mutual benefit and moderation, and not let personal interests and emotions affect the development of the store. As for the personal profits and cooperation rules among us, we will come up with a plan after the store is opened to lay a foundation for the healthy growth of the store in the future.

　　I have decided to enter the clothing industry, and the reasons are as follows:

　　1. Clothing and food are the necessities of life, and the market is huge.

　　Clothing, food, housing, and transportation are the four major elements of human life. People put ‘clothing’ first, indicating the importance of clothing to us. As the first element of clothing, food, housing, and transportation, human beings seem to have an insatiable pursuit of fine clothing. Whether it is the individual clothing stores scattered throughout the streets and alleys, or the high-end brand clothing in major department stores, from low-end goods costing tens of yuan to imported clothing costing thousands or even tens of thousands of yuan, especially women’s clothing, as long as it meets the trend and the taste of consumers, people are willing to spend money to support it.

　　People can eat good or bad, and some can even produce their own food at home, but people cannot go without clothes, nor can they produce their own, so there is definitely a demand in this aspect; As people’s living standards improve, their aesthetic taste changes accordingly, not only the act of wearing, but also how to wear, what to wear, and whether it is satisfactory; Therefore, clothing has a huge market, and everyone needs it; Calm down, the market is so vast, and competitors are everywhere; It is as if there are countless ants on a piece of milk cake, all of them gnawing at this piece of cake. How to become the main occupant of this cake depends on what kind of market positioning and survival style we choose; Making consumers appreciate our products is the most important; This is the most fundamental and important issue we will face.

　　2. The clothing industry is conducive to making a comeback and is beneficial to grasp the principle of survival;

　　The reason why I think choosing the clothing industry is conducive to making a comeback is that the market is large and the purchase volume is strong. As long as your product caters to the majority of the consumer group, you can become a winner overnight.

　　Because it is the survival law of the market that many people are interpreting, so, as long as you observe with a cold eye, you can know how to start in this industry, and the pioneers have told us this truth, so you don’t have to spend money to buy it. Moreover, the advantage of choosing to open a clothing store is that the clothing industry is relatively mature, the cost of the project is low, it is easy to enter and start, and it is very suitable for us who are just entering the commercial entrepreneurial field, and I am also a little interested in clothing, which is a combination of interest and career.

　　The saying ‘There is no failed industry, only failed enterprises’ contains the law and crisis of survival, but also gives us a warning. In order to survive, we must solve some problems: the scale of our clothing business, product positioning, target group, and so on.

　　Our project is to enter the clothing industry and open a women’s clothing store.

　　Store name: (xx).

　　Target group

　　The classification of adult clothing age groups in China is basically: 18-30 years old, 30-45 years old, 45-65 years old, and over 65 years old.

　　1. 18-30 years old: The consumption group in this age group is the main group for clothing consumption, and they are the group with the highest frequency of clothing purchases and the largest total purchase amount among the consumption group, with a higher frequency of consumption among women than men. This group has a certain economic foundation and a strong purchasing desire, pursuing fashion, trends, personality, and being willing to try new things.

　　2. 30-45 years old: The consumption group in this age group is the main group for clothing consumption, and they are the group with the highest value of single clothing purchases among the consumption group. This group is the group with the most solid economic foundation among the consumption group, and their purchasing desire is also strong. However, most of the members of this group have relatively mature life views and values, so they have their own preferences for style and fashion, and a considerable number of them have their own favorite brands, with a low level of acceptance for new brands.

　　3. It is not necessary to consider the 45-65 age group and those over 65.

　　The data above shows that the consumption power of the 18-45 age group is relatively high. Most of the women in this age group are professional women or young married women, who have a strong pursuit of clothing but do not demand excessively in terms of clothing grades. The target customers of this clothing and apparel store are mainly professional women aged 20-35 and working housewives. The former are known as ‘single nobility’, while the latter are called ‘double-income families’. This target group has a monthly income of about x yuan or more, with no family economic burden or belonging to a well-to-do family. They pay more attention to the style and matching of clothing and apparel, and have a relatively large amount of disposable income.

　　Product positioning:

　　Since the target group of our store is the female population aged 20 to 35, the style should be elegant, fashionable, and innovative, and should not be too avant-garde or exaggerated. The price will be set at medium to low grades, mass-produced, and give customers a sense of ‘more than the value for money’.

　　2. Store location selection

　　Although location is not the only premise for the success of clothing and accessories stores, the selection of store location still greatly affects the success or failure of the store. The characteristics of a good store location mainly include 6 aspects:

　　1. Frequent business activities. Areas with frequent business activities are generally commercial centers and busy city areas.

　　2. High population density. It is easy to choose styles or types of clothing and accessories when opening a store near commercial streets and residential areas, with a large flow of people from all ages and social strata.

　　3. High traffic volume. It involves factors such as geographical location and transportation conditions.

　　4. Convenient transportation. Generally speaking, if transportation is convenient, the traffic volume will naturally increase.

　　5. High concentration of people or gatherings. The clothing and accessories traffic is high near department stores and clothing stores because customers will take a turn around the nearby street stores after visiting the malls.

　　6. Aggregation of similar stores. The more stores that sell similar products, the more opportunities customers have to compare and choose here. Therefore, if they can be concentrated in a certain area or block, it will be more conducive to attracting customers.

　　The places that meet the above conditions mainly include xxx. Compare the consumer groups, product positioning, and traffic volume of the above places.

　　After comparison and analysis of the store address:

　　The choice of location has a great impact on the future operation of the store, so you must find a store with a good business district. After investigation, I found that the area of x has relatively high development potential, which requires us to search and explore bit by bit, and then reach a conclusion on the destination.

　　3. Store decoration

　　After renting the store, proceed with the store decoration. Store decoration is related to the operating style of a store and the first impression of its appearance, so the choice of decoration company is very important, and the decoration company must have relevant experience in store decoration. If the decoration company does not have experience in decorating similar stores, the store decorated at that time may not fully meet the needs in practical operations. By then, if you have to tear it down and redo it, it will undoubtedly cost money and time.

　　Before decoration, the decoration company should draw a plan first, including floor plans, elevation plans, side views, the materials to be used, colors, size and other details, which should be clearly noted in advance. To clearly communicate what you want to decorate, it is best to take the decoration company to similar stores for on-site observation first, and make it clear what kind of decoration you want. In this way, the decorated ‘storefront’ will be more in line with your own ideas.

　　The decoration effect I require is as follows:

　　1. Obvious advertisements at the entrance make it clear to passersby what is sold inside the store! An important point is that the same clothes hung in different stores of different grades will have different effects. Don’t let the overall image of your store affect the grade of your clothes and the customers’ desire to buy! Of course, for a newly opened store, a simple decoration is appropriate.

　　2. Lighting and other hardware facilities are also very important. If the store is not bright, it gives people the feeling that it is about to close down! The lights on the storefront must be bright at night, attracting the attention of passing customers at once! Lighting can also make clothes more attractive, but different lights have different effects. Combining warm and cool lights is the most suitable for clothing stores. If all are cold lights (i.e., the white light we usually see), although the store is bright, it gives people a pale and unwelcoming feeling, and the clothes will seem less soft!

　　Adding warm lights (such as the yellow light of spotlights seen in daily life) can neutralize the pale feeling, and the clothes illuminated by them are more attractive! Air conditioning is a must in summer, otherwise it will be difficult to keep customers who are patient enough to choose clothes in the store, and they won’t have the mood to try clothes either!

　　Try to save on store decoration costs, spend as little as possible to do big things, avoid unnecessary expenses, and find a good balance between unique decoration style and cost-saving.

　　Fourth, selection and sourcing channels

　　1. Selection of goods: selection, style, brand, quantity,

　　Select goods while grasping the local market situation: What new varieties have appeared? How is the sales trend? How much social stock is there? How is the price trend? What is the purchasing power like? Generally, you should have a general idea in mind.

　　Brands are mainly杂牌, mainly foreign trade goods.

　　Purchases should be appropriate and in quantity, and an inventory plan should be compiled. Of course, adjustments can be made during the purchasing process. When purchasing, first take a walk around the market, look around, compare, ask, calculate, and think, and then proceed with a small-scale trial sale before purchasing in appropriate quantities. Since it’s a new store, a variety of styles are necessary to give customers more choices.

　　Try to arrange the purchase every Wednesday or Thursday of the week, so there will definitely be new arrivals in the store every Saturday, but only a part of the new goods, and the rest are left for Sunday! If it’s the peak sales season, restock every three or four days!

　　For several sales peaks like ‘x’, don’t wait until almost the same time to prepare goods, start preparing half a month in advance! Make sure to give yourself enough time for arrangement!

　　2. Sourcing channels:

　　x Clothing Wholesale Market, x Clothing Wholesale Market, x Clothing Wholesale Market.

　　Fifth, human resources planning (small businesses are best run by family members).

　　Plan to hire one or two young girls, preferably beautiful girls (beauty is in the eye of the beholder, beautiful girls are easy to attract customers), mainly responsible for receiving customers. If there are two shifts, the salary of the two girls is x/month + commission, with a commission rate of 1% of the monthly turnover to increase their enthusiasm.

　　Six, investment amount analysis, monthly expense analysis

　　Initial expenses estimated.

　　1. Rent:

　　2. Renovation cost:

　　3. First-time clothing purchase cost:

　　4. Other expenses:

　　5. Employee salaries can be settled at the end of the first month and do not need to be included in the initial expenses.

　　6. Unforeseen expenses:

　　7. Transfer fee for the storefront:

　　Total: x yuan.

　　Seven, marketing strategy

　　(One) Store opening promotion.

　　After everything is ready, prepare for the formal opening on a set date. On the day of the opening, in order to attract customers, it is inevitable to hold some promotional activities, which mainly include discounts, free gifts, and lucky draws, etc. At the same time, distribute some flyers in the surrounding communities.

　　(Two) Clothing display.

　　Key to women’s clothing products is to have a variety of products, giving customers enough room to choose. This is different from other brand single-brand stores, not relying on the sale of a few main styles! Display products to highlight the characteristics of your clothing, separate tops, dresses, pants, suits, etc., making the store look tidy and convenient for customers with a purpose of purchase. If they only want to buy dresses, they can choose from the dress category. If they buy dresses and want to match tops, they can directly go to the top category for pairing! Models can be used for models of a large number of styles, as the displayed clothes are often the fastest-selling! The display in the window should be changed regularly, and you can’t be lazy!

　　(Three) Long-term development marketing strategy (you can sell high-end goods at the middle-range cost! Pay attention to the decoration of the store to be a bit upscale).

　　1. Principle: New goods should be added to the shelves every week, with medium-range as the main focus, and high and low ranges as supplements (high-end to highlight low-end, in moderate quantity).

　　2. Policy: Try to standardize each link, in preparation for future chain development, i.e., model replication.

　　3. Service: Train sales staff on basic benefits, customer service attitude, and service宗旨. Whether customers buy clothes or spend a little money on clothes, they should be sent off with a smile to ensure their satisfaction and leave happily. Only in this way can there be word-of-mouth benefits and there will be repeat customers. Customers’ requirements should be met as much as possible under the premise of possible implementation.

　　4. Method:

　　(1) The surprise for the first-time visitor.

　　Contact x to provide small decorations or trinkets as free gifts to customers, and have them fill out a long-term customer form (to create a customer database).

　　(2) Increase the likelihood of their next visit to the store.

　　① Communicate the information that new goods are being added to the shelves every week (if it is difficult to make a promise, it must be fulfilled, and you should change it regularly).

　　② Use customer databases to offer small favors under some pretext, such as inviting them to the store to pick up or be informed of discount news, or to give away out-of-season clothes (quantities should be limited) or birthday gifts, etc.

　　③ Inform customers that they will receive a ladies’ handbag as a gift for a single purchase of x yuan or more (it is best to display ladies’ handbags in the store with a price tag of x yuan plus x yuan, giving customers a sense of getting more than what they paid for) or for cumulative consumption of x yuan or more. (Reaccumulate after receiving the reward).

　　(3) Satisfy customers and make them introduce other buyers to the store to make purchases.

　　① Inform customers of discounts for large quantities or group purchases, such as: a discount of x off for a purchase of x yuan or more, or a gold card with a discount of x off for cumulative consumption of x yuan.

　　② Introduce new customers, such as: for every new customer introduced and who spends more than x yuan, the recommender will receive a shopping voucher of x yuan.

　　(4) Unscheduled discounts.

　　People like to take advantage of small benefits to a certain extent, and women are even more so. “Store opening grandly make a big profit and give away” and “Store products 80% off” can also adopt the strategy of buy one and get one free (the goods given away are mainly unsold goods, and out-of-season goods as auxiliary).

　　These signs usually can catch the hearts of women.

　　(5) Have several short-term promotions a year, set the price at x-x yuan, which is very popular! At the same time, sell the unsold goods in the store at a low price! Such as x, the best time.

　　8. Summary

　　When we reach the end of the road, not only people but even pigs will jump over the wall. We cannot wait passively for death. Although tigers also have moments when they are sleeping, it is definitely not at this time. The road is winding, but the prospect of making money is unlimited; comrades, we don’t eat or sleep, we must be energetic to make money!

　　1. Business Goals

　　To develop a truly meaningful fast-food industry in China, we need to operate with reasonable and effective management and investment, and establish a certain large-scale fast-food chain.

　　2. Market Analysis

　　World entrepreneurship lab news: the acceleration of social rhythm makes the existence and growth of the fast-food industry an undeniable issue. Although the fast-food industry in China is growing rapidly, the prevalence of foreign fast food makes most markets unable to be unrelated to Chinese fast food. How to occupy that part of the market is the problem we need to solve.

　　Observations show that when per capita income reaches 2000 US dollars, traditional household labor will shift to society. Therefore, the growth of the fast-food business will enter a period of rapid expansion, so the Chinese fast-food market will enter a stage of rapid growth along with the economic growth of our country.

　　At present, Western-style fast food on the market is actually not suitable for the consumer perception and traditional dietary needs of the Chinese people. Taking the most common hamburger of Western-style fast food as an example, it is basically without any fresh taste, except for novelty. Moreover, the growth of fast food in the United States has always been famous for its low price, making it a tool for public daily consumption. However, in the Chinese market, the value of Western-style fast food is far beyond the level that ordinary people can afford, which also determines the impossibility of allowing the working class to frequently try that novel fast food.

　　However, the current situation of small, dirty, disorderly and poor Chinese fast food is still very serious. The numerous weaknesses of the current Chinese fast food provide us with a good market opportunity to build Chinese fast food chain stores. As long as we can seize these market opportunities, improve the many defects in the planning of Chinese fast food, and grow our own characteristics, our intention to enter the Chinese fast food market and occupy a large market share is very likely to succeed.

　　3. Implementation Plan

　　1. The model of the fast-food industry.

　　With the employer as the center and the satisfaction of the employer as the goal, the ultimate aim is to promote the planning concept through the satisfaction of the employer.

　　2. Market positioning of the target market.

　　Publicly acceptable Chinese fast food industry. Customer group: office workers + children + leisure groups + others.

　　3. Market Strategy.

　　Industrialization, product standardization, management scientificization, and planning chainization.

　　(1) Virtual name, employee attire, planning concept

　　Internally, there is a unified management and total maintenance, but they have no excessive ‘decoration’ and no business restaurant. They are more like a fast food collection and assembly center. They absorb related products delivered from the distribution center, and after simple processing, they can be formed. Virtual fast food products are provided for office workers’ lunch use. Their front desk service is also virtual, relying on a telephone ordering system and a rapid delivery system. We will establish a special delivery line phone delivery business, which will be handled by unified mini-buses and service personnel.

　　(2) Activity Fast Food – Breakfast Strategy

　　Targeting the high mobility and tight time of breakfast, we will provide convenient and nutritious breakfast sets to customers through unified mini-buses and service personnel, catering to the main demand areas.

　　Due to the large number of students, student nutrition fast food can be launched, which not only focuses on economic benefits but also embodies social effects.

　　(3) Fast Food Image Strategy

　　Fully display the adult image of cleanliness, hygiene, affordability, and warmth in fast food restaurants located in business districts and tourist attractions. Please ask professionals to formulate a publicity plan for us, starting from the characteristics and striving for uniqueness in the commonality.

　　IV. Investment Plan

　　Start from the point and radiate to the surface. Focus on a regional consumer group with distinctive characteristics, and form a certain scope of planning in the initial stage of growth. After selecting several locations, simultaneously make a grand debut. In the future, according to the growth, radiate the planning across the country.

　　In the early stage of growth, we will vigorously develop virtual fast food and activity fast food services that Western fast food has not yet entered. After accumulating a certain amount of strength and having a stable consumer group, we will vigorously develop a comprehensive service strategy. We will develop fast food planning models for front desk dining in business districts, shopping areas, tourist areas, and residential areas according to factors such as population density, income level, and actual consumption.

　　V. Investment Returns

　　It is not only profit, but also dealing with things and speaking. As an advisor in this industry, I hope to become an adult with high-quality things and the ambition and belief of the healthy growth of the industry. We believe that only under a fair and rational planning concept, persistent efforts can bring a win-win situation that everyone desires, thus promoting the formation and growth of Chinese fast food in general.

　　With the improvement of people’s living standards and the acceleration of life rhythm in modern society, the demand for various healthy foods in daily life is increasing. Healthy, green, and fashionable foods and drinks are increasingly popular among people, and the vast market prospects are beyond doubt.

　　Although the market opportunities are in front of us, the market competition it exists is also extremely great. This is a highly challenging market, whether it is a cake shop or a juice drink milk tea shop. However, some old brand cake shops that have entered the mainland for a dozen years have a good reputation and customer base, and their brand is also a long-term accumulation.

　　And their main business is just cake, as well as those tea shops and juice shops on every street, which all focus on drinks as their main product. Our competitors also include high-end consumption coffee shops, which mainly focus on Western cuisine and high-standard services in the market, and are continuously expanding their consumer base.

　　In summary, most of them attract existing consumers with a single product type, lack the advantages of diversification, and many do not have a green and healthy concept. We inject our own concept into this diversified development market, actively explore, strive for innovation, and will surely bring our advantages into full play.

　　We can use market demand to create our own characteristics, utilize the high quality of products, elegant environment, and natural service to attract and win over customers. Create ‘the purity and sweetness of nature’, gradually improve popularity, then apply for brand patents, implement brand加盟, and achieve a chain form. With our own brand value, we can attract more加盟商, and the market share will be larger.

　　I. Target market

　　Pastry and fruit and vegetable drinks are suitable for all ages, and have always been favored by a wide range of consumers. Moreover, their fresh and healthy characteristics are particularly favored by young people. Their nutritional value is also quite high, so some people use them as a meal, showing their market prospects.

　　We can first定位 the target market to white-collar workers, who leave early and return late, and often cannot pay attention to their breakfast. We can attract them as our main customers, providing high-quality and healthy pastry snacks and fruit and vegetable drinks. Therefore, breakfast is a must-strengthened selling point to attract and consolidate a group of customers.

　　II. Financial analysis

　　Starting capital: approximately x ten thousand yuan, equipment investment:

　　1. Rent: xx yuan

　　2. Storefront renovation costs about xx yuan (including store renovation and billboard)

　　3. Shelves and sales counters require an investment of about xx yuan

　　4. Uniforms for employees (x names) cost xx yuan

　　5. The largest investment in machinery and equipment: x ten thousand yuan (including the complete set of tools for making cakes), initial purchase amount: flour, butter, and other raw materials, about x yuan

　　III. Economic benefits estimation

　　Monthly sales (average): xx yuan. According to assessments by relevant industry experts, after a small cake shop operates smoothly, the monthly sales can reach xx yuan, monthly expenses: xx yuan, rent: the best location is in residential areas with dense populations, community commercial streets, and locations near children (such as near kindergartens or amusement parks), about xx yuan.

　　Product cost: about xxx%, approximately x yuan, staff wages: a small store of x square meters requires x bakers and x waiters, with a total wage of x yuan.

　　Miscellaneous expenses such as water and electricity: xx yuan, depreciation cost of equipment: calculated over 5 years, about x yuan per month, monthly profit: about x yuan. Based on this estimate, the investment can be recouped in about a year.

　　4. Analysis of Risks and Restrictive Factors

　　If your cake shop is not the first shop on the street or in the community, you will have to spend more financial resources and ‘tricks’ to attract customers, because it is difficult for customers to change their long-standing tastes. Risk control, there is such a saying circulating in society: The ideal life is to live in the countryside of England, use German appliances, have a Japanese wife, a French lover, and an additional Chinese chef. Whether this is the ideal life standard for everyone or not, the message conveyed is: Food in China. This is not false; China is a country that values food and is one of the most developed countries in the world in terms of the catering industry.

　　Chinese culinary culture has a long history, and the catering industry is one of the oldest industries in Chinese history. The catering industry refers to the food production and business industry that provides food (including beverages), consumption places, and facilities to consumers through immediate processing, commercial sales, and service labor. With the continuous development of the catering industry, the frequency of dining out has increased, and various liability accidents have emerged one after another. The number of civil liability disputes between diners and restaurants is increasing. From an insurance perspective, the civil liability risks that are unique to the catering industry can be transferred to insurance companies, and the most suitable liability insurance product is ‘Catering Operator’s Liability Insurance’.

　　1. Business Goals

　　Business Goals

　　Establishing the first professional dessert shop, ‘Heart Sweet’, at xx Normal University xx College, the business scope includes Western and Chinese desserts. The variety includes ice cream cakes, ice cream, ice cream cookies, snow cone, sweet soup, porridge, juice, flavored dairy products, pudding, medicinal health porridge, cold drinks, Guilinggao, traditional Chinese pastries, and more.

　　Business Philosophy

　　Sweetness, health, and fashion.

　　2. Market and Competition Analysis

　　xx Normal University xx College is a very young school, having been established for more than x years. Currently, there is a lack of a dessert shop that can be systematically managed on campus. The dessert shop proposed in this plan is exactly what fills this gap.

　　Market Competition Analysis

　　x Normal University x College is a young school, and all the facilities on campus are being improved. Resources are scarce, and the consumption environment for students is even more concerning, with food issues needing to be addressed urgently. Our service宗旨 is to overcome the aforementioned difficulties, meet the needs of the target consumers, quickly enter this market, and our business philosophy can support our own sky. After analysis, we can explore this market. ‘Heart Sweet’ specializes in the operation of desserts, adhering to brand differentiation and humanized management. Using an imperceptible infiltration method, we establish and expand our reputation and popularity, making consumers go from knowing us to loving us and buying from us.

　　Target Customers

　　Some people mistakenly believe that girls are more fond of sweets than boys, but this is a misconception. In fact, there is no gender distinction in taste preferences, and many boys also enjoy desserts. Many girls often regard sweets as a monster to be avoided in order to maintain a slender figure or to lose weight. Moreover, consumers today are becoming more rational. Therefore, the target customers of ‘Heart Sweet’ are all the students on campus.

　　3. Product and Service Features

　　Raw materials professional, more confidence

　　Sweet Heart has established cooperative relationships with well-known brand drinking water, dairy products, and other raw material suppliers in the region. Identifications are placed on the ordering area in the Sweet Heart store and various promotional products. Starting from the perspective of trustworthy raw material suppliers, it gives customers a sense that food safety can be reliably guaranteed.

　　Variety-rich, more choices

　　It is difficult to satisfy everyone. Sweet Heart tries to make dessert flavors adapt to customers of all tastes. Many types of desserts are offered for customers to choose from.

　　Nutritionally comprehensive, more health

　　In addition to the ordinary ice cream desserts, if you want to start a business or find a project, you can go to the Youth Entrepreneurship Network. In some southern parts of our country, health food nourishing stewed categories, cold drinks, and Guilinggao are very popular. The price list lists the ingredients, health food nourishing effects, and indications of each dessert, so that customers can choose according to their needs. Low-calorie desserts with good health and beauty effects are especially suitable for beautiful girls. Eating desserts and maintaining a good figure do not conflict, and they can maintain beauty through food supplementing.

　　Service specification, more satisfaction

　　The Sweet Heart staff is divided into four categories: management, dessert processing and production, order taking and cash register, and hall cleaning. They operate and provide services in uniform attire. Employees are required to have professional skills, and unified Mandarin is used for services. A strict service management specification and complaint follow-up mechanism are established, and strict supervision and management are conducted.

　　After nearly two years of rapid development, the industry has spawned a large number of P2P platforms, but the industry concentration is increasing, gradually forming national and regional oligopolies. The competition in the entire industry is gradually heating up, and it is also full of opportunities. At the same time, the cost of acquiring customers in the entire industry has been pushed to an extremely high level. Currently, the cost of acquiring one investment user in the industry has exceeded xx, and the average investment amount is only 30,000 to 50,000 yuan. This does not even take into account the loss of users. Therefore, if you want to acquire 10,000 effective investment users, the marketing cost will exceed xx million, which does not consider personnel costs, rent, and other additional expenses.

　　The difficulty in acquiring customers in the industry is actually the result of everyone imitating blindly and over-marketing. We take the cooperation with travel agencies as a breakthrough point, granting credit to travel agencies, positioning them as groups pursuing freedom and happiness among the 80s and 90s. On the one hand, we provide tourism consumption financial installment services, and on the other hand, we provide them with financial management and tourism funds. We help them save money for convenient travel. At the same time, we develop apps and other later-stage products to enter the tourism social sector, design mid-to-high-end travel routes for users, and tailor travel routes for them.

　　1. Industry Analysis

　　Currently, the number of users in the entire p2p industry is nearly xx million, while the number of users of internet finance has exceeded 100 million. According to statistics from xx consulting, more than 90% of internet finance users are from the post-70s, 80s, and 90s generation. These groups not only have the habit of internet finance but also more than 60% have become parents. This is because, when the competition in the internet finance industry is becoming increasingly fierce, the industry is not short of innovation. Similar to the baby wallet positioned for new parents, the Suifutong’s Quick Save for月光族, and the Employee Treasure under the NuoYa Wealth for senior white-collar workers and the middle class.

　　BaoBaobao Wallet is a product specifically designed for new parents who also have the habit of Internet financial management. Utilizing the emotional marketing of parents’ love for their children, it has quickly gained over x registered users in just one month since its launch. Without excessive marketing promotion, it relies solely on recommendations from friends and viral marketing. As they rapidly accumulate users, they will be able to enter the母婴 e-commerce market in the future.

　　The current one billion Internet financial users are also the main users of the tourism market. According to statistics, over 70% of the post-80s and post-90s generation travel once a year or more. The existing market share of the domestic tourism market is nearly x trillion, with over 50% of the post-80s and post-90s consumer groups traveling twice a year or more. These user groups have a relatively good credit environment and certain repayment ability and willingness. Currently, companies like Tuniu and Tiantian Travel have already started to offer tourism financing through Internet finance. And banks like China Minsheng Bank and SPDB Bank have also entered the travel agency market and are collaborating with some of the larger domestic OTA companies to provide credit to their users.

　　Currently, the level of market development for China’s consumer finance is not yet over 30%, far below that of Europe and the United States. Now, many real estate companies, e-commerce platforms, and banks are already planning and carefully cultivating this blue ocean. According to statistics from xx consulting, the domestic consumer finance market is expected to reach x trillion in 20xx. Tourism consumer finance will occupy a relatively large market share.

　　2. Our Development Orientation

　　Different from other Internet financial platforms, we focus on the tourism niche market. A significant portion of Internet financial users are also tourists. By entering the tourism industry through tourism consumption financing, we provide additional revenue for numerous travel agencies, expand the market, increase profit points, and at the same time, we manage assets for tourism users, allowing their wealth to appreciate, making it convenient for their next trip. Our platform acts only as an intermediary. Later on, we will develop mid-to-high-end tourism routes, customizing services for tourists, including hotels, flights, guides, routes, and activity projects, providing premium services for VIP users.

　　The platform will develop an app later on, adding tourism social networking and friendship, as well as the function of self-recommendation and application for travel guides. Through social networking and sharing of time, it will greatly enhance the fun of traveling, while increasing the brand awareness of the company, enhancing customer loyalty and usage frequency, and at the same time, accumulating a large amount of content.

　　China’s tourism industry has gone through self-guided tours, group tours, and now the public has reached a certain level of wealth, so they are more inclined to pursue spiritual experiences, mid-to-high-end tourism, vacation and leisure, and even such travel socializing, a relaxed and lively travel style will be the mainstream in the future.

　　We plan to achieve a transaction volume of over xx billion within one year, with an average transaction of xx yuan, requiring more than xx million transactions. In the early stage, we mainly cooperate with travel agencies, which is easy to expand the scale. Later, in addition to tourism consumption installment products, we can also design financial products for the receivables of travel agencies and hotels, which can better penetrate the tourism industry.

　　III. Company Planning
online and The latest strategy
　　The company’s initial focus was on the development of mobile end WeChat, collaborating with travel agencies, designing financial products, and establishing a marketing team. Currently, mobile internet has become a trend, connecting people with various consumption scenarios. We gained traffic and users through the entry point of mobile end WeChat, product innovation, and new media marketing. And through this product, we connected all travel agencies together. The initial team plan included business negotiators with travel agencies, new media operators, customer service, financial product designers, risk control personnel, and art and technical staff.

　　IV. Proportion of Various Business Segments

　　Later, we will design high-end travel routes, increase new profit margins through full-service group tours, and develop an app with features such as travel social networking and community sharing. Through a point system and travel currency, we will incentivize user activity, and accumulating a certain amount of travel currency can be exchanged for outdoor products, even for free travel. By sharing text, images, and travel diaries, we will accumulate a large amount of content on the platform, which can be spread and marketed through WeChat and self-media.

　　We plan to achieve a transaction volume of xx billion within the year, with xx to xx exclusive travel routes designed by ourselves, tourism trips exceeding a thousand people, and the user base reaching over x ten thousand. Meanwhile, we will introduce venture capital for the A round. Then we will expand the market, including establishing our own risk control team, collection team, marketing, brand, and cooperation with various tourism real estate companies to design vacation products. We hope to maintain a balance between profit and loss within one year, while occupying a certain market share. And we should have the ability to generate continuous profits.

　　V. Profitability Analysis

　　Based on our planned xx billion in transaction volume, with a 4% interest margin, our gross profit from the travel agencies can reach xx million. Customized routes are calculated by the number of people per thousand, with each person costing x yuan, resulting in a gross profit margin of 15%. The gross profit is nearly xx million. A conservative estimate shows that the revenue can reach between xx and xx million within one year. According to the xPE calculation, attracting venture capital in the A round will make the company’s valuation exceed one billion.

　　If capital is introduced later, we will accelerate the introduction of development, expand our business, especially in terms of connecting travel agencies across the country. Unlike Ctrip, we started with tourism consumption finance as our entry point, and later can also integrate routes to provide value-added services. According to the estimate, we can achieve a balance between profit and loss within one year. Compared with domestic OTA companies, we have a very clear profit model from the beginning, which enables us to compete on differentiation rather than falling into the trap of burning money to acquire users.

　　The later business segments can also involve cooperation with hotels, tourism real estate, vacation projects, and create additional value for users. However, it is currently just an expectation, and its revenue-generating ability cannot be estimated at present.

　　At present, the penetration rate of domestic online travel companies in the travel industry has not exceeded 10%, while in European and American countries it has already exceeded 50%, so there is still a lot of room for improvement. With the continuous improvement of domestic income levels, outbound travel and high-end personalized travel will present an explosive trend in the future. The tourism consumption finance, outdoor, and vacation travel will also continuously increase their market share. In the next ten years, the travel industry will be a high-growth industry.

　　1. Market Demand

　　With the development of electronic information and globalization, online games, based on computer information as a new sunrise industry, have rapidly gained popularity worldwide. In 20xx, the market share of online games in the mainland area of China had already exceeded 200 billion, and it is still maintaining an increase of more than 20%. The potential of the Chinese game market is very great, and the large number of Internet users in China is the main condition for the rapid development of online games.

　　And various online games, especially large-scale online games such as ‘World of Warcraft’ and ‘CF’, cannot do without game equipment and game props. Often, these props require a certain amount of currency to purchase. For most players of these online Online casino and How to find it, they do not have enough time and energy to obtain them, so they are more inclined to buy items in the game with currency. Therefore, the virtual currency in the network has its own value in terms of meaning.

　　In order to meet the market’s demand for rich games, our company is committed to promoting the development of online games, taking credibility and quick service as its tenet, and developing into a trustworthy virtual currency trader in players’ hearts. We also strive to make the company the leading enterprise in the domestic online game currency trading market, leading China’s online industry into the international market.

　　2. Company Profile

　　1. Company Profile

　　xx Company is an Internet company serving a wide range of online game players. Its purpose is to rely on the Internet, with professional technology and services and a company-first reputation, to provide various online game currencies. The company mainly acquires online game currencies such as Online casino and How to find it from various small and medium-sized workstations, and then provides players with guaranteed and trustworthy cash-based Online casino and How to find it services. The business mainly focuses on high-quality online games such as ‘World of Warcraft’, ‘CF’, ‘EVA’, and also provides other non-primary online games to facilitate players of different games.

　　2. Company Management

　　Equity Structure: Employee Stock Ownership Plan. Management holds 60% of the shares, and employees hold 40% of the shares, of which incentives such as granting employee shares to key backbone personnel are provided. The development in the future will also change strategies according to the changes in the company’s development and market demand.

　　1. Marketing Department: Mainly responsible for seizing various opportunities existing in the market, being good at capturing the dynamic information of the development direction of the network market, and promoting the company’s latest developed business to the market. The staff of this department need to have flexible thinking, strong ability, and certain marketing experience.

　　2. Department: Mainly responsible for harmonizing the relationship between the company and various online games, negotiating with various online game workstations, striving to acquire various game currencies at the lowest cost, and responsible for contacting some companies willing to ally with our company. This department requires staff to have good oratory skills, good thinking, and certain good manners and temperament.

　　3. Sales and Technical Department: Mainly responsible for direct communication with consumers, understanding the dynamic information of consumer needs, and responsible for formulating network service programs. This requires staff to have certain game technical experience and professional computer technology, good reputation, and good service attitude.

　　4. Decision-making Department: Mainly responsible for the company’s income, and formulate relevant company development policies according to the market.

　　5. Financial Department: Responsible for managing the company’s finance, salary distribution, and other issues.

　　Regardless of the department, as a ‘worker’ of managing online games, it is necessary to have a strong ambition to move forward, and have been exposed to two or more large-scale online games and have a general grasp of the network industry. At the same time, in terms of professional ethics, it is necessary to keep promises and follow the company’s宗旨 and concept.

　　3. Capital Operation

　　1. Expected Investment Amount

　　In order to achieve long-term and stable business operation goals, this project hopes to obtain 5 million yuan of venture capital by the end of 20xx. This includes initial start-up costs, market expansion, publicity, media activities, and working capital.

　　2. Investment Return

　　Through market demand, it can be predicted that the sales target of our company can be achieved after normal operation, and the venture capital investment in this project will gradually carry out dividend distribution according to the agreed share distribution policy. At the end of 20xx, both parties can transfer shares according to the share agreement through negotiation, the venture capital can exit with profits, or the company can repurchase the shares of the venture capital with its own funds, and the venture capital can exit with profits.

　　4. Business Core

　　Our company mainly serves customers through communication and interaction with them in different games and roles. Customers place orders on our website and pay by bank card or gift cards sent by our company. After receiving the payment, our characters in the game will pay for the virtual items ordered by customers within the specified time.

　　V. Marketing Strategies and Plans

　　1. Establish the company’s website to promote the company’s business. As an initial-stage company, development cannot do without it. Establishing the company’s website allows players to directly purchase game equipment from the company through the network.

　　2. Focus on college students and Internet cafes near schools, as these groups are the main population of online games. Therefore, we must first promote the success of the company’s business to them and strive to ally with some large Internet cafes.

　　3. Expand business outlets. Initially, the company centered on schools, and according to the relevant changes in the market and the stable revenue of the company, the company will expand outward from the center. The main expansion will still be in network popular areas, making the company gradually develop into a major game Online casino and How to find it exchange service company in the country and enter the overseas market.

　　4. Strengthen marketing promotion. Based on completing relevant marketing goals, increase the intensity of marketing promotion, and promote the service宗旨 and service credibility of our company through professional media, local newspapers, radio, and the Internet, enhancing the company’s reputation.

　　VI. Market Competition and Risks

　　Currently, the best enterprise in this industry is IGE, but it believes that the profit margin in the domestic market is too low, so it mainly targets the overseas market. Therefore, the main competitors now are some small websites.

　　However, due to the scattered nature of these suppliers and their small workshop workstations, the scale is small, the profit is low, and the credibility cannot be guaranteed, players have the willingness to purchase but are not reassured. We purchase network Online casino and How to find it from small workstations at a certain price and provide players with a trustworthy cash exchange service for Online casino and How to find it with the credibility of our company.

　　As an initial network service company, we are well aware of our shortcomings in management. Currently, weak management is the biggest risk our company faces in the initial stage. Especially in strategic planning, human resource management, and marketing management, there is a lack of talents.

　　Therefore, our company has decided to set a certain time each year as a management training day. We will carry out quality awareness and job professionalization training among management and staff, improve various management systems, improve incentive policies, and employ senior management talents to minimize management risks.

　　I. Project Background

　　All kinds of flowers are telling a thousand words, every sentence telling ‘beauty’, especially now. With the continuous improvement of people’s living standards, the quality of life is also improving. Therefore, we have established an online campus flower shop, using flower delivery as a market entry point, taking into account the long-term market occupancy rate and short-term capital return rate of the website to seize the market, taking personalized consumption as the theme, using fresh flowers as a leader to drive other products, and finally forming ‘Geo University Jade Bird Flower Shop’, a market with brand advantages is very feasible.

　　2. Company Project Planning

　　1. Provide a unique corporate mission

　　An effective and smooth sales channel, based on the provision of products and services, promotes the great development of the flower market. Our Yu Niao will become a cute messenger, bringing blessings and happiness to thousands of households, and creating the best living environment for humanity!

　　2. Company Goals

　　Based on the vast land, serving Wuhan, and radiating to Central and South China, we will build a first-class online flower shop company.

　　Our company will establish a certain reputation among consumers in Wuhan within one year and strive to achieve a balance between revenue and expenditure. During the investment period, only the Geo University West Campus, where the website terminal is located, will be selected as the pilot market.

　　The market capacity of this area is more than 3,000 people, which is quite representative, and the pilot period is one and a half months. After the model is successful, it will be promoted in the substation in the form of ASP. After 3 to 6 months of operation, it will be expanded to other markets.

　　Third, Business Environment and Customer Analysis

　　1. Industry Analysis

　　”Earth University Yu Niao Flower Shop” website is a vertical website for 6.5 million university students. Therefore, the target consumers are university students. In addition to the main station of Wuhan University of Geosciences, there are also branch stations in universities in Hubei.

　　Therefore, the target consumers are initially set to be university students in Hubei, and the market will be gradually expanded in the future. Taking China University of Geosciences as an example, there are nearly 20,000 target consumers in 8 schools. The latest statistics show that there are about 6.5 million university students in China, which is a huge market. Considering that students will still be loyal customers of the website after graduation, the capacity of the target market will be quite considerable.

　　2. Analysis of Survey Results

　　Our company mainly conducts customer analysis of Wuhan university students through questionnaires (questionnaires are attached in Annex 1) and personal interviews. This time we sent out 50 questionnaires and collected 37. Due to the limited time, the number of questionnaires was not much, but it still reflects the consumer’s consumption psychology and needs to a certain extent.

　　⑴ They have obvious curiosity, are conservative in innovation, and may produce purchasing behavior through the introduction of classmates or friends.

　　⑵ Their purchasing behavior is basically emotional, but due to the influence of their own economic income, their purchasing behavior is also rational, generally choosing varieties with lower prices but strong romantic color.

　　⑶ University students do not have a fixed purchasing pattern, and their purchasing behavior tends to be arbitrary.

　　⑷ They have strong ability to accept and absorb new things, pursue fashion, and advocate for individuality.

　　⑸ Factors affecting product purchase include: price, variety, packaging, and services.

　　3. Customer Analysis

　　University students generally do not inquire about prices, but from the perspective of online orders, the focus is on moderate prices. The number of orders often expresses their voice. For example, most are points 1 (You are the only one for me), 3 (I love you), 19 (Have loved for a long time), 21 (Like), etc. On Teachers’ Day, flowers are usually ordered according to the number of classes. Packaging tends to be high-end, and is moving towards personalization.

　　4. Business Strategy

　　1. Group Members:

　　Jin (group leader) is mainly responsible for the production and maintenance of the website

　　Jiang is mainly responsible for the development plan

　　Li Xin is mainly responsible for business strategy and project planning

　　Wang Peng is mainly responsible for market research and result analysis

　　2. Marketing Strategy Analysis

　　2.1 Brand Strategy

　　At the beginning of website construction, we attached great importance to the brand. In terms of brand packaging, the artists adopted a dynamic and static integrated design scheme based on detailed market research and bold predictions, carefully planned the visual image and text fonts, striving for uniqueness and innovation.

　　2.2 Price Strategy

　　Yuniao Online Flower Shop strives for perfection in raw materials, packaging, and service, striving to give customers the greatest enjoyment and psychological satisfaction, adopting a price strategy and a quality strategy with equal emphasis, meeting the needs of consumers at different levels.

　　2.3 Promotion Strategy

　　(1) Publicity Strategy

　　Utilize school radio, newspaper columns, and bulletin boards for free publicity, make use of the information flow advantage of the website itself for publicity, highlight the image, establish good relationships with major newspapers, local radio stations, and television stations, and adopt a win-win strategic model.

　　(2) Service

　　The service of the online flower shop must be first-class. For the distribution team members, as long as there is an order, they must ship the goods on time according to the order requirements, which is a smiling service. In terms of after-sales service, the customer service department is responsible for taking the following methods:

　　① Call to express gratitude or send an E-MAIL to remind of the service, and send electronic greeting cards to customers on major holidays.

　　② Unconditionally accept customer returns and centrally handle customer complaints.

　　③ Establish a consumer questionnaire with gifts to grasp the first-hand information of consumer needs.

　　(4) Customers who place their first order will receive a flower vase with flowers, enjoy preferential prices, and enjoy member prices after becoming members.

　　⑤ Hold member salons online or offline irregularly to exchange information, feelings, and answer the questions most interesting to customers.

　　⑥ Establish a customer database file. When customers place repeat orders, they only need to enter their name, and the other information of the customer will be automatically transferred to the system.

　　2.4 Channel Construction

　　Currently, online flower shops mainly establish business relationships with first-class wholesalers. When selecting wholesalers, they generally examine their business performance, reputation, cooperative attitude, and whether the delivery is timely. They are required to have several marketing outlets in different areas of the same city, convenient for the on-site flower collection of distribution members of colleges and universities. Usually, they sign cooperative agreements with wholesalers to reach a consensus on issues such as price and product quality.

　　3. Implementation of Online Flower Shop Strategy

　　1. Market Scope Selection: During the investment period, only the main station of the website located in the West Campus of China University of Geosciences as a pilot market. The market capacity of this area is more than 3,000 people, which is quite representative, and the pilot period is one and a half months. After the success of this model, it will be promoted to the branch stations. Firstly, it will be piloted in other 7 sub-stations, and then expanded to other markets after 3 to 6 months of operation.

　　2. Key publicity customers. The main target of the publicity is the students on campus. They are interested in fashion and tend to lead trends. For engineering students with strong logical thinking, we use early audiences for communication to achieve the effect of publicity.

　　3. For on-site promotion, choose September 8th and September 9th as the key publicity dates, and distribute flyers to student dormitories before that. The content of the publicity includes:

　　(1) Hang a unified color banner on the main avenue of the campus, numbered 3-5, with the website of ‘Yu Niao Flower Shop’ and matchsticks for ‘The Campus Flower Shop is grandly launched’ on it.

　　⑵ Set up a publicity booth near the entrance of the dormitories and canteens with high pedestrian traffic on campus, place 3-5 microcomputers that can be queried and ordered online; place a publicity board that introduces the content of the flower shop in detail, and display real flowers, distributing gifts on the day of the publicity.

　　⑶ Request the school radio station to broadcast the publicity materials formulated by the publicity department of ‘Yu Niao Flower Shop’, which will be broadcast for one time in three sessions of morning, afternoon, and evening, for several consecutive days.

　　⑷ To create an atmosphere, arrange two ladies to wear colorful ribbons from the ‘Yu Niao Flower Shop’ website, give explanations, and organize a lottery. Winners can order flowers worth less than 20 yuan on the website, and the website will pay the fees.

　　⑸ Please report to the school media through relevant media such as Wuhan Evening News, local television stations, etc. on the publicity day.

　　Summary

　　With the development of the domestic economy, the advertising industry is continuously growing and expanding. The focus of establishing our advertising company is on the innovation of business and management methods. This is the difference between our advertising companies, where they benefit and bear risks together.

　　Enterprise Introduction

　　Creative Advertising Media Co., Ltd. is a joint venture advertising company that integrates production, agency, planning, creativity, research, and consultation. Our business scope mainly involves placing product advertisements in and around campuses. Creative Advertising Media Co., Ltd. is a limited liability company with a complete management system, cooperative teams, and excellent backbone strength. We have an advertising department, a planning department, a marketing department, an execution department, a finance department, a human resources department, as well as a materials procurement department and an office.

　　Industry Analysis

　　In China, there are nearly 20 million college students. Excluding expenses such as tuition and fees, the annual expenditure of college students includes education costs, leisure and entertainment, and friends, averaging 4,000 yuan per person per year. This means that 20 million college students represent a 800 billion market. The data clearly shows the overall consumption level of Chinese college students. It is due to such a large consumer group that most enterprises are increasingly attaching importance to the development and expansion of the campus market, and they have not seen the fierce competition among various enterprises to seize the market during the academic festival.

　　I have always believed that the highest level of marketing is to conquer the hearts and even the minds of customers. Most college students and entrepreneurs have consumer needs in their eyes. The lack of integration between campus consumption and social supply is the ‘elderly’ of the middle-aged. What our campus media company does is this kind of ‘matchmaker’.

　　Three, Products or Services

　　The goal of Creative Advertising Media Limited Liability Company is to create ‘affordable advertising for everyone’. Currently, our services are in a growth phase. We plan to expand the知名度 of the advertising brand to expand our customer base, including the catering, electronics, clothing, and other industries. Our promotion is different from the traditional ‘burning money’ advertising and creates momentum through popular stars and large leaflets. Our focus is to enable customers to achieve active product promotion within a limited range at the minimum promotional cost. We help merchants establish a zero-distance platform with consumers. With our professional technology, we can help merchants avoid difficulties and risks that may be encountered in similar promotions.

　　Four, Management Team and Organizational Structure

　　Since its establishment, Creative Advertising Media Limited Liability Company has carried out detailed allocation and arrangement of a series of issues and situations such as the company type, positions of the management team, and equity structure.

　　Detailed information is as follows: xxx Company Type: Limited Liability Company. Our company has the following positions: General Manager 1, Deputy General Manager 2, General Manager 1, Finance Department 1, Personnel Department 1, Marketing Department 1, Advertising Department Leader 1, Planning Department Leader 1, Materials Procurement Department Leader 1, Staff 2.

　　Our company’s employees have certain abilities and execution levels in the industry. They have excellent academic performance and outstanding skills during their school years and participate in school activities in the school economy. Their solid professional theoretical knowledge and rich practical experience lay a solid foundation for the future development of the company.

　　Five, Market Analysis and Forecast

　　1. Market Description

　　The advertising industry is a new emerging industry in China. In the past few years, the number of companies has continued to grow, and the business revenue and number of employees have also continued to grow. The growth rate is considerable. According to experts’ predictions, the national advertising business revenue is about 110 billion yuan. In the next 10 years, the Chinese advertising market is expected to become one of the top three advertising markets in the world. Henan University of Science and Technology is located in the Hongqi District, with a dense concentration of schools and a large number of college students nearby.

　　2. Target Market

　　According to the geographical characteristics, we divide the initial target market of entrepreneurship into two categories: universities and their surrounding shops and main marketing merchants. The school market mainly manifests as the demand for school advertising, the demand for advertising of various school group activities, the demand for advertising of various activities and competitions held by schools, and the advertising needed for postgraduate entrepreneurship. The surrounding market of the university town mainly manifests as the demand for advertising of shops and facades, especially important to note that the facades and shops near the school are updated very quickly.

　　3. Target Customers

　　The initial target customers are mainly located in schools and various enterprises, shops, and business owners in university towns.

　　Six, Marketing Strategy

　　1. Early stage of entrepreneurship

　　①Contact some small-scale advertising decoration companies to seek to establish an advertising alliance.

　　②If the alliance is not successful, we can only initially establish ourselves around Henan Science and Technology University to contact various shops and storefront owners, and promote our advertising company to them.

　　③Persuade school clubs to make our company their advertising agency.

　　④ Find suppliers of advertising production materials to ensure the quality and service of the supply channels.

　　⑤ Establish friendly links with schools and surrounding websites to promote and introduce advertising companies online.

　　⑥ Open phone business consultation and establish a company website to provide online consulting services.

　　2. Development Stage of Entrepreneurship

　　① Donated outdoor advertisements worth tens of thousands of yuan on the main streets of the development zone. Some billboards are used to convey public service information to the public. Billboards are no longer regarded as ‘road pollution’ but have contributed to society. Another part can be used for advertising rent to generate income.

　　② Establish a stable customer base. We can do advertising promotion on mainstream media, and the influence begins to cover the entire university area.

　　③ Promote our company to various places, and the company’s profits will tend to stabilize.

　　Seven, Risk Analysis and Management

　　(I) Business Risks

　　1. The problems encountered in development include: limited operating history, resource shortages, insufficient management experience, market and product uncertainty, and dependence on key management personnel.

　　2. Our company is small in scale and lacks funds, which has led to weak risk resistance. We are a company that has just started, and being small in scale and lacking funds are experiences that every new company has to go through.

　　3. Currently, we are facing many challenges, the most important of which is how to solve the problem of survival. Our competitors are very strong, and we will further segment the market, do a good job of our own positioning, and strive to find market gaps.

　　4. Our technical capabilities are not yet sufficient, especially in more sophisticated technologies.

　　(II) Business Opportunities

　　Although our business is accompanied by risks, we can overcome these difficulties because we have some inherent advantages.

　　1online lottery online online casinoThe latest plan. When our company just started, the startup capital was very limited. We try to make the most of the least amount of money, while we also conducted detailed market survey and analysis. We positioned our customers as low-end customers, and in the current competitors we face, they focus most of their energy, time, and money on medium-end customers, ignoring the low-end customers.

　　2. Our products have more humanized design. We will formulate advertising strategies that we believe in according to the needs of each customer. In terms of services, we not only provide one-time services in advance but also establish long-term cooperative relationships with customers.

　　3. Faced with the constraints of school regulations and systems, enterprises can rely on the good cooperative relationship with the school to find ways to make activities ’emphasize image over sales’. In-depth research into students’ consumption psychology and market segmentation. Companies that take students as real consumers should also pay attention to product quality, functionality, pricing strategies, and smooth sales and service channels.

　　4. The campus market has great potential. Our school has more than 30,000 teaching and administrative staff. With the improvement of college students’ consumption capacity, we can broaden our horizons and look ahead. We will focus on conducting a comprehensive investigation of the campus market to truly understand the needs of the campus market and use it to solve market, product, and management issues.

　　If we can overcome these risks, we will occupy an advantageous position in the special market of advertising media and become the main force in the industry. Our brand will be recognized by customers and investors within 2 years, and we can achieve this goal.

　　Market Survey:

　　According to my survey, there are universities such as Henan Science and Technology University, Xinxiang Medical College, and Xinxiang University in the university town, with nearly 80,000 college students. There are not many large-scale stores selling student supplies nearby, and only Laojingling has both strength and scale. Therefore, opening a student supplies store near the university town is very promising.

　　1. Analysis of Demand Situation

　　Among the 150 students I surveyed, nearly 48.7% of them spend less than 30 yuan on learning supplies per month, 44% spend an average of 30 to 50 yuan, 5.3% spend an average of 50 to 100 yuan, and 2% have an average monthly consumption of more than 100 yuan. Among this group of students in the university town, although their total monthly consumption is between 400 to 600 yuan, the proportion spent on learning supplies is still considerable.

　　Due to the absolute advantage of first and second-year students in the university town, their consumption in learning supplies is also considerable. On the other hand, from my survey, it can also be known that a large number of students have little in-depth understanding of the use and quality issues of learning supplies, and believe that it is enough to be cheap. If this part of the population deepens their understanding of learning supplies, it will undoubtedly further expand the ‘demand’ in the market. Therefore, I can conclude that the market demand for learning supplies among university students in the university town is relatively large, and there will be more considerable economic benefits through further segmentation and development.

　　2. Analysis of Existing Competitors

　　According to the survey results, 64.41% of students would buy learning supplies at Laojingling, 25.42% would buy them at shopping malls, and another 10.7% would buy them at convenience stores. From this, we can know that our biggest competitor is Laojingling, and our direct competitors are student supplies stores like shopping malls, while convenience stores have little impact on us.

　　3. Analysis of Advantages and Disadvantages

　　From the above needs and the analysis of competitors, it is not difficult for me to find that the biggest advantage of setting up a learning supplies store in the university town is to make full use of the first and second-year students present. Through the survey, I found that when choosing learning supplies, 64.4% of consumers would first consider quality, 25.4% would first consider the brand, and 5.1% would first consider price or the convenience of the purchase point.

　　Therefore, we find that consumers attach great importance to the quality and brand of the learning supplies they use, while not being very sensitive to the price. The fact that most consumers do not pay attention to the convenience of the purchase point also verifies the conclusion that most consumers do not choose to buy learning supplies at convenience stores. As a specialized store for learning supplies, the store can provide consumers with a more direct sense of trust in terms of quality and brand control. At the same time, the consumer’s insensitivity to price provides the store with a certain degree of operational space to focus on brand and price.

　　4. Supplier and Cost Control

　　As a student study supplies specialty store, quality control is undoubtedly the most important. The only way to maintain product quality consistently is to have a stable supplier.

　　Firstly, in the selection of suppliers, attention should be paid to the commercial reputation of the party, choosing suppliers with good commercial reputation; secondly, it is also necessary to strengthen and improve the contract constraints, bringing general business ethics to the level of legal protection; finally, in the early operation of the student study supplies specialty store, due to the inability to effectively guarantee a certain number of customer sources, the bargaining power with suppliers will necessarily be relatively lacking.

　　To ensure quality and service, it is appropriate to obtain higher quality products at a slightly higher price than that of the same industry, while not transferring this cost to consumers.

　　Of course, with the stability of customer sources, the bargaining power with suppliers will increase, and thus it can gradually control the quality and cost of the source in the middle and later stages.

　　To effectively control costs, we should also appropriately reduce the number of sales staff, allocating more resources to the training of sales staff and high-quality services. Reducing the number of sales staff can give consumers adequate freedom of choice, of course, ensuring that consumers can get satisfactory answers to any questions they may have.

　　5. Location

　　According to the existing planning and layout of the university city and the prediction of future development trends, the final choice is made on the north side of the west gate of Henan Science and Technology University, next to its postal savings place.

　　In general, universities have traditional competitive advantages, complete auxiliary facilities, and high traffic volume. Choosing a location here, to a certain extent, reduces the cost of initial promotion, and it is not far and convenient for the students on campus.

　　6. Promotion

　　Post advertisements in various universities, broadcast on university radio stations, and distribute promotional leaflets off-campus.

　　Therefore, under this environment, the university city student supplies specialty store is profitable. I believe this will be a good opportunity for university students to start a business, and it is worth trying.

　　【University Student Innovation and Entrepreneurship Plan】Related Articles:

　　University Student Innovation and Entrepreneurship Plan 06-29

　　University Student Innovation and Entrepreneurship Plan 06-28

　　University Student Innovation and Entrepreneurship Plan 10-23

　　Entrepreneurship and Innovation Entrepreneurship Plan 06-28

　　Entrepreneurship and Innovation Entrepreneurship Plan 06-11

　　University Student Innovation and Entrepreneurship Plan General 05-08

　　Latest University Student Innovation and Entrepreneurship Plan 02-22

　　University Student Innovation and Entrepreneurship Business Plan 02-16

　　University Student Innovation and Entrepreneurship Plan (Selected 36 Articles) 06-07

　　University Student Innovation and Entrepreneurship Business Plan 02-16